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Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.
To sort through a multitude of products, re-categorize them, and develop a site-wide narrative that was consistent and concise so that customers knew what to expect.
We designed and then developed the site using the WordPress framework due to the customers' limited time to learn how to use it, and WordPress is rather easy to navigate on the backend. We identified and sorted all the products, categorized them in an easy-to-find way, and proceeded to build the product inventory, using attributes and variables whenever possible (i.e. a product that comes in multiple sizes and/or colors, is still one product, and we merely added the ability for the customer to choose the options they desired. This reduces the product list, which is easier for the site owner and the customers alike. We loaded the site to our business hosting server and launched their site within weeks of being contracted, including all the design elements on the site.
The result was a good-looking, fast-loading, easy-to-navigate eComm website.
20% less CPA
From The Client
“I spent a little time on the phone with Incognito Worldwide to give them an overview of what we did, and then a week later they came back with this beautiful site loaded with hundreds of our products, including variables and attributes. They worked quickly, efficiently, and made my life easy. ”
-- Mario, co-founding manager.