Sharing Matters in Brand Building

Content remains one of the fastest-growing areas of digital marketing. It defines your brand and lends personality to it. Original content affords the opportunity to add personality to your brand. Sharing matters in brand building because followers can become evangelists, volunteers, and de facto extensions of your promotion team.

Being that your brand already publishes content of its own, which it should, you might wonder why sourcing and sharing external content is also essential. In today’s highly social media- and sharing-driven world, there are plenty of important goals you can fulfil through content curation

Why Sharing Matters in Brand Building

Establishing Consistency

Consistency is one of the most essential attributes of any social media marketing campaign. It’s a highly dynamic and fast-changing world where people can easily forget about your brand if you step out of the limelight — for just one moment. As such, you need to be in the habit of posting consistently and regularly.

No matter how big your marketing team is, it’s neither practical nor desirable to do everything on your own, and sometimes, it’s good to have a fresh perspective anyway. By curating and sharing other people’s content relevant to your industry, you establish your company as a voice of authority, one that can identify valuable content vs. fluff. So, become an authority through voice and be victorious where you stand!

Since your brand already publishes content of its own, which it should, you might wonder why sourcing and sharing external content is also essential. In today’s highly social media—and sharing-driven world, content curation can fulfill plenty of important goals.

Growing Your Audience through Sharing

Vanity is rife in social media, and the business world is certainly not immune to it either. However, no one likes self-obsessed brands, just as they don’t like self-obsessed individuals. No longer can brands get away with just talking about themselves, and the days when outbound marketing ruled the digital space are long behind us.

By sharing content belonging to other brands and individuals, you’ll be in a better position to grow your audience and encourage reciprocation. A good social media company profile is a good example of how you can build followers by sharing their posts.

Developing a Reputation

Leadership is more important than ever, it is best achieved by showing your audience that you know what makes them tick. While your company also needs great content and should have its own story to tell, it’s also important to carve out a section in the industry itself.

By sharing other people’s content, you’ll be better equipped to showcase your brand in the context of your broader industry. Just as people judge others based on the company they keep, your brand’s reputation is partly shaped by the content it shares and the people it associates with.

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