Category Archives: Blog & News

Business planning

From Surviving to Thriving

From surviving to thriving and how to rebuild your business in the post-COVID19 world.  Small business owners are eager to rebuild as the…
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Email scam alert

Email Alert Scam

Email alert scam is on the rise, as I received four of them in as many days. In this short post, we discuss…
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working remotely at CoCo cancun

Embracing Remote Working

As CEO at Incognito Worldwide, a subsidiary of Inicia Incorporated, I've been working remotely since 2000. So when COVID-19 hit the USA and…
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co-worker mental health

Supporting Mental Health Issues

Co-workers struggle with mental health issues, especially during COVID19 when most are working remotely and unable to be in a social environment. How…
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SSL certificate benefits

SSL Certificate Benefits

SSL certificate benefits tell visitors it is safe to come inside. Would you post a sign outside your business that said “Unsafe building,…
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Content overload

Content Shock Impact on Social Media

The content shock on social media is both the objective and limitation of content marketing. (more…)
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Google for Work

Stage One – Business Set-Up

Business Set-Up is stage one to launch or reorganize a business. As a service-based company, we have explored, tested, configured, and redefined the…
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Gen z

5 Tips Marketing to Gen Z

5 Tips Marketing to Gen Z begins with them becoming forty percent of all consumers by 2020.  And, unlike any other consumer generation…
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bad review upside

Negative Reviews Upside

Negative reviews upsides are that customers will more likely believe the good reviews, according to small business consultant Roiti Dazzell. In a recent article, she…
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security protection

How To Protect Your Email and Personal Info

How to protect your email and personal info from being stolen is everyone's concern. More so when an account like Reddit gets hacked,…
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