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This is where we share company news as well as our expertise on effective strategies and techniques to help you reach customers and prospects across the entire web 

marketing plan blueprint

The Power of Storytelling in Brand Development

Storytelling in brand development has been a powerful tool used to captivate audiences and build connections. As noted in the book Breaking Boundaries: The Advanced Marketing Techniques Playbook, marketing is about one thing -- telling a compelling story.…
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10 email tips for eCommerce

10 simple eCommerce email ideas that will increase ROI

There are 10 simple eCommerce email ideas that will increase ROI. You might have thought email, isn't that old news with all the new rising technologies? Oddly no, email marketing is inseparable from eCommerce. As one continues to…
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Bruce T. Dugan

Bruce T. Dugan is Profiled in The Leader Globe Magazine

In their latest issue, The Leader Globe Magazine profiled Inicia Incorporated CEO, Bruce T. Dugan. noting that he has been on an extraordinary journey. While they did a summary of his early years to date, they also delved…
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Facebook to Meta rebranding

How to Choose a Rebranding Agency

Rebranding your business is an important step in expanding and taking it to the next level. It is a process that involves creating a new image, message, or identity for your company, which can be quite daunting and…
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Increase Visibility and Customer Acquisition with digital marketing

Increase Visibility and Customer Acquisition

It’s no secret that visibility and customer acquisition are two of the most important factors for any business to succeed. But what does it take to get noticed by potential customers? With the ever-changing digital landscape, it can…
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