Marketing Overview
Use digital marketing to tell a story ...
... raise awareness, educate, engage, convert, and retain customers.
RULE 1: Digital marketing is singularly about telling a story. All the various components to telling that story listed below are simply the tools to accomplish it.
RULE 2: Marketing is not a discretionary cost center. It is a fundamental element of running a successful business. When budgets are tight, don't cut marketing, increase it.
Myth: "build it and they will come!" Not true. With digital competition for client acquisition and retention intensifying exponentially, you have to develop "a plan", a roadmap. Long before you begin utilizing such things as SEO, ads, or social media. you have to determine what the overall story -- and subsequent mini-stories -- you want to tell is. You need to develop a 'brand bibe' Ask us how -- free consultation.
Our agency can design comprehensive digital marketing plans, and/or execute all or part of that master plan. There are many ways to engage existing and potential customers, and we can develop the narratives, graphics, and other creatives, copywriting, and even video, and deploy them across the Internet to help grow and retain your customer base, with monthly reports.
32,8%
Increase in online transactions
148%
Revenue increase
100%
Increase in organic traffic
70%
Increase in mobile traffic
SEO
The goal of SEO is to raise the visibility [of a website, landing page, and/or social media pages] in searches of particular keywords or phrases. This includes various tasks, including but not limited to, content development and promotion, content & technical optimization, and on and off-page link building, among many other tactics.
Learn more about Search Engine Optimization and Local SEO
SEO-Friendly Website
Websites today need to be SEO-friendly, and it is much more cost and time efficient to do it right at the start than have to reconfigure it later on. Most small businesses tend to use WordPress, WIX, or Squarespace, unaware of what the differences are and/or what the shortcomings of each may be. We will assess your business, your target audience, and the functionality required to best engage your customers, and then design and develop the website accordingly. With an in-house marketing team, we're on top of the latest search trends and can thereby configure the website for maximum impact.
Learn more about Website Development.
Branding
Branding is often mistaken to mean the company's graphic identity. And while the logo, icon, and any branded materials (cards, flyers, brochures, event materials, etc.) are components of your brand, a "brand" begins with the businesses concept and mission statement and then flows through everything within the business, from visual identity, the company culture. even to furniture. Read some blogs about branding, or this article we wrote about how to build a cohesive brand. Find out
Copywriting
Branding ties into marketing, and marketing is simply telling a story. Our team can research and write the copy, regardless of purpose. We write content for pitch decks, website copy, articles, white papers, business plans, marketing plans, and much more.
Examples of our writing include:
- All content on website Example 1 and its blog
- All content on website Example 2 all pages and its blog
- All content on website Example 3 and its blog
Learn more about our content dev and management
Terms and Policy Content Generator
Social Media
Social media should be thought of as a networking community event. The goal of social media is to build a community of potential and existing customers, and collaborators to raise brand awareness. The aim is to become an authoritative voice in your industry through information, education, surveys, and white papers or eBooks. Moreover, you can build a "brand personality" through humor and engagement of topics your customer may find of interest: i.e. A beauty spa could post about health, vitamins, fitness, and food recipes.
Learn more about Social Media management
Social media broadcast tool
Advertising
Advertising is the most immediate way to raise public awareness and capture 'lead' interest. Our team will develop the ad concepts, and copy, and -- as it relates to a landing page(s) and social media -- design the graphics. We work with search Ads on Google, Yahoo, and Bing, and/or video ads on YouTube, (ask us about producing and editing videos for you, whether explainer video, customer testimonials, or a combination thereof.
Learn more about Ad Management
Our case studies
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Testimonials
SEE ALL“We could not be happier with your online marketing. You've cut down our spend, increased our ROI, and optimized our website in a very small amount of time! I am so pleased that I recently recommended Incognito Worldwide to several friends!.”
“You guys are amazing. For new client I refer, you analyze it and build a website that reflects who they are, handle all the setup of their social, emails, etc., and always deliver on SEO/PR campaigns for us. We get constant compliments on how beautiful the website are. Thanks!”
