A2Z Consulting

A2Z Restaurant Consulting offers an extensive list of services and provides extensive content in the form of articles. The challenge was to categorize the many services and present them in a condensed and cohesive way. 

Challenge

A2Z Restaurant Consulting offers an extensive list of services and provides extensive content in the form of articles. The challenge was to categorize the many services and present them in a condensed and cohesive way. 

Solution

Incognito Worldwide developed the website using the WordPress framework, utilizing many plugins WordPress provides. The development of the site included many pages, including:

1. Designing the layout and site copy of the home page so that visitors fully understood who they are, what they do, and why they should be considered
2. The About page further drills down into more specifics grouped into boxes, with further detail below them. 
3. Each service listed in the boxes links to further detailed pages about that service.
4. The process page is a detailed listing of the process steps and what each entails. 
5. The Insights page lists the many articles the site produces, written by both the A2Z staff and the Incognito Worldwide copy team.
6. The portfolio page contains various projects the company has worked on, much like this page, with details on each project. 
7. Social media is a powerful tool, so there is a Social page that imports and displays Twitter (X) and Instagram fees.
8. A Digital Marketing page covers services such as SEO, ad management, social media promotion, logo and sign design, and printing. 
9. I2Webservices.com provides the domain registrar and hosting.  
10. Incognito Worldwide developed and implemented the A2Z Restaurant Consulting marketing plan.

Results

The resulting website is extensive, well organized, and extremely detailed, which the Incognito Worldwide team updates regularly. 

From The Client-Partner 

"When I determined that AFX's time had come, the Inicia team -- with Bruce's deep background in logistics and marketing, and Mario's in technology -- made them the perfect partner, not to mention that AFX was Bruce's initial concept, with me providing some additional ideas ." -- Jim Zimbler, Global 3PL Chairman