Social media engagement can be defined as the level of interaction between a brand and its followers on social media platforms. It encompasses a range of activities such as likes, comments, shares, mentions, and direct messages. By engaging with their audience on social media, businesses can build strong relationships with their customers, increase brand awareness, and ultimately drive sales.
The Art of Social Media Engagement: Strategies for Marketing Managers and Business Owners reviews the components. and explores the tools, strategies, and tactics to achieve specific goals.
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