COVID-19 Affected Business Insights

COVID-19 affected business insights. We look back at the year and then forward once we emerge back to business as normal, if not as usual. No doubt, if you’re a local business, the lockdown prevented customers from getting to you, in part or whole. And if you’re a service business, many of your customers are on pause or shut down altogether.

The first rule of marketing is that when your business is confronted with a downturn, it is time to increase marketing efforts, not curtail them. During this pandemic, that remains true. I’m not suggesting that while in lockdown, you should advertise to a consumer or business base that can’t get to you.  On the contrary, during a shutdown or slowdown, you may have the time to design a marketing plan or set up marketing tools so that you’re ready and organized when things reopen. You can also hire a branding agency to create social media and other promotional creatives for you.  

Now is the time to build your brand awareness and visibility so that when the pandemic is over, people can find you. While everyone spends more time at home than pre-pandemic, that only means that they have more time to research products and services of interest to them, whether out of interest or boredom. Either way, connect with them.

In a recent business article during COVID-19, four key trends were emerging:

COVID-19 Affected Business Insights

• Mobile Commerce And No-Touch Alternate Payment Options. And this will likely not change post-COVID-19, but its use will increase.
• Leveraging Software. Many entrepreneurs are solopreneurs, who, despite having staff, are the sole decision-makers. Thus, time is essential. Software solutions can assist in helping those (and teams) work remotely and better coordinate on-premise operations. Ask us how.
• Expanded Opportunities Using Automation. According to data compiled by Invesp, Gartner stated: “By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human.” Things like ChatBots, FAQs, and info videos can automate responses that are 4 times more productive. Think of it like this: Automation is to your time what compound interest is to your money — it works so you don’t have to. Ask us how.
• Demand For Faster Delivery. 10 years of building out eCommerce websites. Integration is key: offering products and online checkout is not enough. You must also incorporate shipping, tracking, and automated customer updates.”

We hope this brief post-COVID-19 overview has been helpful as you plan your next steps to navigate the new, emerging landscape.