Dinevite

A PaaS product built on the I2MCMS framework, to change the way restaurants and consumers interact.  

Challenge

1. To develop a mobile web, website, and mobile app that returns promotion control back to restaurants, while allowing them to provide VIP offers and experience to their customers. 
2. Design all marketing materials, event materials, and investor materials
3. Develop and implement a sales and marketing campaign. 

Solution

The unique functionality of Dinevite was developed by our sister company I2MEDIALAB using the I2MCMS platform as its engine. Incognito Worldwide meanwhile developed the investor materials, the marketing materials (logo, ads, social media announcements), and the tradeshow materials for the booth where Dinevite planned to introduce the product at the International Restaurant Show in New York City.  

Results

The product was developed as an MVP in 6 months, in time for the tradeshow with Incognito Worldwide developing press releases, and the product was received at the tradeshow with enthusiasm. The initial sales initiative was to accumulate potential restaurant customers, and now has over 8,000 restaurants listed in its Dinevite directory. During the pandemic, I2MEDIALAB used that time to further define the functionality UX and UI. The company plans an official release and promotion of the product in New York City in 2022.

From The Client

“These guys understood the concept so well that they developed the robust functionality I sought and then proceeded to add new ideas, with the ability to customize as we move forward so that we can continue to expand the services that we provide for restaurants. The I2MEDIALAB team has built a solid piece of technology while the Incognito Worldwide team has developed all the branding and design, while their executive team developed all the investor materials, including pitch deck, investor one-sheet, and KPI charts, and provided valuable operation insights to the point that  I brought them in as equity partners. We've gotten enormous value for every dollar spent.”

-- Eddie Fahmy, Dinevite CEO