Challenges: They were under a time frame leading up to a media launch. Needed a website, social media pages, intro video, on-site marketing materials, and public relations efforts.
Solutions: We set up a strategy and a timeline to:
- built the website using the WordPress framework
- designed all marketing materials, including logos, tee shirts, brochures, press kits, and stage designs.
- produced the intro video, as well as wrote and produced the full event video.
- co-produced [CEO Hangout founder Vinil Ramdev] the live media launch event securing a Bollywood actress Radhika Apte as the spokesperson
- designed and developed all marketing materials, including logos, tee shirts, brochures, press kits, and stage designs.
- set up sales processes and strategy
- pre-launch Craveller secured 5,000 business signups
- secured 35 members of the press to attend the media launch, plus 50 guests