Keys Cove

Keys Cove is a luxury home rental company located in the Florida Keys in Marathon. 

Challenge

They were using a branded window on a 3rd-party platform for reservations.  The task was to develop a new website and integrate certain features between the 3rd-party app and the website. 

Solution

Using the WordPress CMS framework, we designed the main website using three sliders for the big messages, followed by a variety of sections on the home page that summarised more detailed pages buried within the site, including the rental homes, things to do in the area, the UVP (unique value proposition), and contact info.

Moreover, we felt it would serve their visitors better if we provided in-depth information beyond just the accouterments of the homes, but also included 'things to do in the area' (such as parks and beaches, museums, bars, and restaurants, and hiking, fishing, and sports, history about Marathon and the Florida Keys, and travel information, including directions from various points north and south, airports, trains, buses, and shuttles.

Separately, we built an entirely separate Directory website on an extended Keyscove URL -- keyscove.com/directory

We continue to write content for their blog and optimize it for SEO.

Lastly, we set up the company in the  POWERLISTINGS dashboard, where their information was synced to 63 location-based directories. We built their viewable website food menu on this platform so that they only had to log in to one place to update hours or food items once and have it displayed on the website and across the entire network. There is also an Analytics widget so they can review who is coming to the site, which days and hours are most used by computers vs. mobile or tablets, and how much traffic each device type is generating. 

Results

The websites were developed over 4 weeks and launched. We continue to host the sites and provide some SEO and other marketing  

From The Client

"Bruce flew down to meet me in Florida so that we could go through the first draft of the site together. He listened to my requests, adopted most of them, but wasn't afraid to push back when he deemed the request an error and explained why. To date, Incognito Worldwide has built websites for four of my companies, this one, two restaurants, and a food service company." Thus far I've been very satisfied with the quality of work, cost, and speed in which they operate."

-- Owner