Keys Cove

Keys Cove is a luxury home rental company located in the Florida Keys in Marathon. 

Challenge

They were using a branded window of a 3rd party platform that they used for reservations.  The task was to develop a new website and then integrate certain aspects between the 3rd party app and the website. 

Solution

Using the WordPress CMS framework, we designed the main website using three sliders for the big messages, followed by a variety of sections on the home page that summarised more detailed pages buried within the site, including the rental homes, things to do in the area, the UVP (unique value proposition), and contact info.

Moreover, we felt it would serve their visitors better if we provided in-depth information beyond just the accouterments of the homes, but also included 'things to do in the area' (such as parks and beaches, museums, bars, and restaurants, and hiking, fishing, and sports, history about Marathon and the Florida Keys, and travel information, including directions from various points north and south, airports, trains, buses, and shuttles.

Separately, we built an entirely  separate Directory website on an extended Keyscove URL -- keyscove.com/directory 

Lastly, we set up the company in the  POWERLISTINGS dashboard, where their information is synced on 65 location-based directories. Analytics reveals that people view them more so on laptops than mobile, except for Sundays, that their heaviest viewed day online is Monday, and that they've averaged 6-15 views per hour in January 2022. 

Results

The websites were developed over 4 weeks and launched. We continue to host the sites and provide some SEO and other marketing  

From The Client

“Bruce flew down to meet me in Florida so that we could go through the first draft of the site together. He listened to my requests, adopted most of them, but wasn't afraid to push back when he deemed the request an error and explained why. To date, Incognito Worldwide has built websites for four of my companies, this one, two restaurants, and a food service company.” Thus far I've been very satisfied with the quality of work, cost, and speed in which they operate."

-- Owner