There are 10 simple eCommerce email ideas that will increase ROI. You might have thought email, isn’t that old news with all the new rising technologies? Oddly no, email marketing is inseparable from eCommerce. As one continues to grow, the other continues to prove its detractors wrong and reinforce its position as an effective and affordable marketing channel. In this article, we’ll explore some of the eCommerce email marketing best practices to help you maximize ROI this year.
Before diving deeper, let’s address two questions:
E-commerce requires email marketing as a channel. Why?
Email marketing as an e-commerce channel: how do you use it?
What are the benefits of using email marketing as an eCommerce channel?
The affordability of email marketing makes it an important channel for connecting with customers, among other things. The most important thing to remember is that every buyer is unique, so email marketing is the best way to reach out to your customers in a highly personalized manner.
When it comes to eCommerce, how do you use email marketing effectively?
To facilitate an effective e-commerce strategy, you should consider a few essential factors, including reachability, timing, and analytics.
Your customers can provide you with information.
Make sure you reach out to them at the right time and with the right content.
Interact with them based on their interactions.
Take action based on reports.
10 simple eCommerce email ideas that will increase ROI
Make sure your customers are segmented
Segmentation is an under-utilized feature in email marketing. Identifying a set of common attributes or behaviors among customers can make your work easier. For example, let’s say a group of people buy a certain type of shirt from your store. That tells you that all these individuals have a common interest, and are likely to share interests with regard to content as well.
Send out updates and offers based on your customers’ particular preferences by identifying commonalities like these. It is possible to test multiple variants of one campaign based on the attributes of segments of your audience to see which one resonates the most with them.
2. Make your emails more personal
Using email marketing enables you to engage customers directly, rather than issuing a one-to-many lecture. Segmentation leads to personalization. By carefully adjusting the background, content, images, and even the call-to-action (CTA) button of your email template according to each customer’s preferences, you can achieve a lot. When you address your customers by their first names, you can also subtly add a human touch to your emails.
Even after segmentation, if you run an online apparel store, you can’t reach out to every customer to boost engagement. By using merge tags and dynamic content, you can add a human touch to your messages while addressing your customers and save time by creating multiple versions of one template based on the segment.
3. Craft emails that are purposeful and well-designed
It is your responsibility to keep your existing customers informed about new offers and build a brand persona if you own an e-commerce store. To achieve these things, you need a well-designed e-commerce email marketing template that is easy to read, features interactive elements such as easy-to-access CTA buttons, and renders well across all devices, including laptops and mobile phones.
It’s your responsibility as the owner of an e-commerce store to inform your existing customers of new offers, as well as to create a brand persona to attract new customers. To achieve those things, you need a well-designed e-commerce email marketing template that’s readable, features interactive elements such as easily accessible CTA buttons, and renders well across all devices, including laptops and mobile phones.
4. New customer emails should be sent
New customers should always be greeted with an email series that thanks them for their patronage but also informs them of your brand. Here are ideas for a simple dip email campaign cadence:
email: Welcome your customers to your brand, thank them for joining, and inform them about onboarding.
Email # 1: Welcome your customers to your brand, thank them for joining, and inform them about onboarding.
Email #2: Share links to your brand’s website, help documents, social media, and/or videos.
Email: #3: Tell them about the exclusive offers and discounts for new customers to entice them into making a purchase.
Email #4: Send a final reminder email to those who have not completed onboarding and thank those who have completed it.
5. Email new customers
You should send the most relevant content to your customers since this is a top-of-the-funnel activity. Be sure to share topics of interest to them, not just promotional materials, but also educational ones.
6. Email existing customers
One of your greatest challenges as an email marketer is maintaining contact with existing customers and ensuring they continue to shop from you.
7. Loyalty Programs: This type of email usually takes time to gain traction and engagement. But the goal is to build a following and then reward them for their loyalty to the brand. This is accomplished through exclusive offers and early discounts.
8. Email promotions – You can send offers or product updates to customers who occasionally buy from you without spending much money.
9. NPS Surveys -To gauge the likelihood of them recommending your brand to others, you can send out NPS survey emails to new and existing customers alike requesting feedback, star-review ratings,
10. Referrals Program – Both new and existing customers will benefit from referral program emails. By asking them to suggest the brand to others and rewarding them for referrals with discounts and offers, you can both generate new business, incentivize returning customers to do business with you, and increase brand satisfaction.
E-commerce email marketing, like other industries, relies on timely communication and good storytelling. Stay tuned for our next installment where we will discuss the behavioral element of e-commerce email marketing, and how workflows can be used.
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