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Pure Laser Skincare services in NYC was a startup, focused on providing skin spa solutions for the body and face. This includes hair removal, FascialBlaster, Ultra Radiofrequency therapy, spray-on tanning, and more.
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Challenge
Every new startup faces similar challenges: finding their voice, brand awareness, operation protocols, and deploying good services and customer satisfaction. View the Pure Laser Skincare website here.
Solution
Using the WordPress CMS framework, we designed a site that would be easy for consumers to navigate and find the information of their interest. The owners also used the Mind&Body platform for certain functions, like reservations, which Incognito integrated into the website. The full development project consisted of:
- Branding & design of the logo, social media headers, some ads, and the website.
- Development of the website and 3rd party tools integration
- Hosting of the website
- Setup of the social media pages and the integration on the website
- Setup of Powerlistings to push the company info into 80 location-based searchable directories.
- SEO audit and website cleanup and SEO ranking activities.
Results
We’ve achieved a 96% health score from back end website SEO work, gotten the website exposure through the POWERLISTINGS network, and achieved over 4K searches in Google,
0.09% CTR
20% less CPA
272% ROI
From The Client
“I wasn't sure what I wanted, I just knew what I didn't want, so it required a lot of patience from the Incognito Worldwide team and they spent a lot of time making presentations until I found what I liked, and then they drilled down on it. The Powerlistings has also been a great boon for getting us in front of potential customers. Very happy with these guys, and recommend them highly.” -- Maria Gioino, owner.