Walter’s Way

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Keys Cove

Walter Scherr is a career businessman who was instrumental at the beginning of the tech boom in the 1980s. 

One of three slider messages
Why Us on the home page with links to relevant pages
Things to do near the rental home is relevant, so we build a section for that
Florida Keys directory site, as an extension to the main site. 


Time-sensitive website development to be designed and, launched in time for the book release party.


Using the WordPress CMS framework, we designed the main website using three sliders for the big messages, followed by a variety of sections on the home page that summarised more detailed pages buried within the site.

Moreover, we felt it would serve their visitors better if we provided in-depth information about Walter's book and by default, his life. So we added quotes by famous people about him, including (Senator Schumer), and actor Aidan Quinn,  and highlighted that he was selected to TAA/TAW’s 2016 Top Thought Leaders list. The awards program, now in its sixth year, celebrates professionals who are transforming the way organizations do business.

The website also integrated a photo gallery, various videos, a social media drawer on the left side of the site, and an eCommerce component. 



The website was developed over 4 weeks and launched. We continue to host the site in memory of the author.  

0.09% CTR

20% less CPA

272% ROI

About The Client

“We were honored to be on "Team Walter" to meet this remarkable man and help make his book readily available via the internet. Walter realized his dream of leaving behind his life lesson wisdom for the younger generation to glean from. He has been profiled in Fortune Magazine, The Wall Street Journal, and Newsday; was a career businessman who participated in the tech boom of the 1990s, produced a Hollywood film, and helped set up a successful oil & gas company with his sons. Inspired by a meeting with Mother Teresa — who told him to always “honor the caretakers” –, he has long been a philanthropist, and through the Vera and Walter and Scherr Foundation, all proceeds from this book will be for the benefit of The Center for Discovery."

-- Bruce T. Dugan, CEO Incognito Worldwide

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